Search Engine Optimization (SEO) and Search Engine Friendly (SEF) urls (web addresses), plus well-organized sites, with meaningful deep-linking within a site, are probably the most important components. We will be posting several articles, plus resource guides and links to other sites devoted to this subject.
To keep things simple, please think about this:
When you read a book, you might look at the table of contents or the index to find information. We are persuaded to pick up a magazine based on cover articles. It’s easiest to look in the table of contents to find information. It’s frustrating to flip many pages of ads to finally find a listing of the articles. Now imagine that experience online.
When your information is presented in an organized manner, using relevant keywords, consistent navigational tools such as horizontal and vertical menu bars on EVERY page, plus menus in the footer, you are helping to engage your readers and build site/blog loyalty. Not everyone will find your site via the home page. Most spend a few seconds before deciding to move to another site. We have too many choices, so if you want or need loyal readers who will spread the word, you need to help them!
It’s not enough to have a pretty site. In fact, most people love their sites and yet they are fugly. Yes, I said it and I meant it. I am appalled so many are so in love with their sites, yet complain people don’t find them nor return. Time for a reality check. Some of the most popular sites are simple, maybe even boring to you. But they provide consistent, easy to find tools which enables Google and other search engines, and their readers, to find information.
Tools like Search fields, keywords, Titles using keywords which relate to the article. Writing like newspapers: Who, What, How, Why, When and Where.
More info in upcoming articles. But think about this!