WHY a Blog? Why WordPress?

AN Effective WordPress blog/site is ESSENTIAL for YOUR Business Success, Online and Off!
The MOST successful businesses OWN their own blog/site.
A WordPress blog can function as both a blog and site.

Let’s get started. Remember to breathe in, breathe out, and smile!

1. Google finds your WordPress blog/site faster and more often than other sites.

1. Google can easily find info IN your site, as do your readers: the higher your site on Google! [Increases page ranking or SERP, search engine result pages].
2. Your readers are engaged, loyal and share w/others, part of Viral Marketing.
3. Easy and fast to update, maintain and add features and functionality, compared to other web design software.
4. WordPress users constantly create “plug-ins” which extend basic functionality. MORE extensions than any other software for the internet. Most are free or very low cost.
5. Forget cool animated sites which take forever to load.
   Apple hates Flash, so iPad owners can’t see your site or parts of pages.
   Windows Vista using Explorer has trouble w/Flash. GOOGLE cannot “index” text inside Flash, vids or graphics.
6. Stick w/text based WordPress!
7. Static sites, the free software all webhosts offer, lack the same Google-friendliness of WordPress.
8. Wanna use other free blog software? Fine, but don’t complain it lacks features or doesn’t get Google’s attention.

Marketing Using WordPress blog/sites:

1. Build and run an effective ongoing marketing presence and marketing campaign.
2. Build a brand.
3. Viral Marketing.
4. Use Facebook, Twitter, LinkedIn and other social media as marketing ONLY, NOT your home base.
5. You OWN your own site. No one can shut you down (if you obey basic laws, no harassment, copyright infringement or illegality of any kind).
6. Facebook can and does deactivate accounts. NO warning, and difficult to be re-activated.
7. Imagine LOSING all your posts, vids, photos, emails, everything? Facebook does that quite often!
8. Have you ever tried to find an old post or email? Not easy via Facebook. Sigh … breathe in, breathe out, smile. Better and easier way of doing some things …

Your WP blog/site GIVES your customers:

1. Search, archive and more organizational features [needed for Google and to retain customers].
2. More user-friendly IF designed correctly.
3. User Experience (UX) can be effective w/correct design, layout and navigation, proper use of text, graphics, photos, vid, audio, etc.
4. Facebook has NO archive, search, and no organization.
5. Facebook has VERY poor UX and navigational tools.

Misc Important Info:

1. Who makes money from Google AdSense ads? (One guess, and it’s not gonna be you).
2. Think you can rig the “back end” of any site to add “meta tag” for better Google results? NO.
3. Think you can get as good results for any free web software on any webhost anywhere, anytime, NO.
4. Please remember Facebook was designed to connect people. NOW it’s increasingly a business site.
5. Small or large, SMART business owners own a separate website.
6. Facebook, Twitter, LinkedIn and other social media MERELY for marketing
7. Social Media for Attracting and Updating YOUR customer base TO YOUR blog/site.

CONTROL and OWN YOUR own WordPress blog/site for YOUR business presence

NOW proceed to Client Questionnaire

Any Marx Brothers fans? Why a Blog? Why a Duck?